Scuba (formerly known as Interana) was founded by the same team that created the Facebook analytics platform. In 2021, Interana had approximately 50 corporate clients, including technology giants that are leaders in their industries.
The Scuba platform provides analysis of customer behavior and unification of customer experience management processes. Scuba is capable of processing and visualizing data in real time to make quick decisions. Scuba's clients include companies such as Microsoft, Comcast, Uber, Sonos, Edmunds, and Goodyear.