Direct Digital

Direct Digital manufactures and markets a range of wellness and nutritional supplements. Its brands include Nugenix, Beneflex, Lumiday, Instaflex, and Luminite.

Direct Digital markets their products in North America, Turkey, and the Middle East.

Direct Digital was founded in July 2009 by Paul Reichelt, John Kim, and Brandon Adcock. And it is headquartered in Houston, Texas.