Atour Lifestyle

**Total Financing Amount** $135M --- Atour Lifestyle Holdings Limited owns more than 800 hotels in 151 cities across China. As of June 30, 2022, the company managed nearly 97,000 hotel rooms and was working on launching an additional 37,700 rooms. The company focuses on personalized experiences and simple booking options, including through its mobile app and the WeChat messenger service. The Atour Lifestyle loyalty program has around 32 million individual (non-corporate) customers. In 2021, the loyalty program accounted for almost 40% of total hotel room sales. Atour Lifestyle was one of the first in China to start retail sales through in-room product placements. The company collaborates with manufacturers to implement various sales scenarios depending on hotel visitors' intentions. The gross merchandise volume (GMV) for Atour Lifestyle's retail business in 2021 rose by nearly 113% year-on-year to 228.2 million yuan. According to the Brandwisdom study, the combination of personalized services and standardization ensures that Atour Lifestyle hotels rank first in customer satisfaction among the six largest upper-midscale hotel brands. --- **Number of Employees** 2500-5000 --- **Headquarters Location** Shanghai, China