Innovation Beverage

Innovation Beverage Group Limited is a company that develops, manufactures, exports, markets, and retails alcoholic and non-alcoholic beverages. The company owns a total of 13 brands, mostly premium, with the main revenue coming from bitters, which are strong drinks with a bitter taste.

About 75% of the revenue comes from the flagship brand, Australian Bitters Company. In addition to this, the company has the exclusive right to sell the BitterTales brand in the United States, where it is popular for making cocktails.

The main goal of Innovation Beverage's IPO is to increase its market share in the bitters market, which is valued at $600 million.

Recently, the company entered the non-alcoholic beverage market with its own Drummerboy brand. The company plans to achieve a margin of at least 80% in this segment.

The number of employees is between 15-50, and the headquarters is located in Sydney, Australia.