NYIAX, Inc.

A financial-advertising technology company founded in 2012 by Carolina Abenanthe, Mark Greenbaum, and Graham Mosley. They developed the NYIAX business model, aimed at applying financial technologies on the platform and rigor in the advertising industry.

The NYIAX platform utilizes Nasdaq's financial framework ("NFF"). The company employs smart contracts and blockchain technology as its primary ledger, allowing for the formation of contracts, monitoring their compliance, and facilitating their reconciliation. The use of NYIAX's financial technologies automates many outdated and manual processes in the advertising industry. NYIAX aims to change the methodology of market development in the advertising ecosystem. The main mission of the company's advertising market is to connect buyers and sellers of media through reliable, secure, and efficient transactions. This technological platform is protected by a joint patent of NYIAX and Nasdaq Technology AB ("Nasdaq"), a subsidiary of Nasdaq, Inc. This patented method creates current and future opportunities in the media and advertising industries.

The NYIAX platform was partially developed based on a joint patent with Nasdaq, where NYIAX and Nasdaq adapted and expanded the functionality of the exchange's order book, matcher, and search engine, to efficiently scale a new class of assets using Nasdaq market technology.