Demandbase specializes in account-based marketing, providing an AI-powered ABM platform designed to help B2B marketers enhance their business impact. Widely used in the United States, Demandbase also caters to European companies, ensuring compliance with GDPR regulations. Major companies like Accenture, Adobe, Facebook, and Salesforce utilize Demandbase's comprehensive platform.

Founded in 2007 and headquartered in San Francisco, California, Demandbase has additional offices in San Mateo, Manhattan, Seattle, and England. Its investors include Adobe, Scale Venture Partners, and Sageview Capital.