JUUL manufactures and sells electronic cigarette devices and nicotine cartridges as a smoking cessation tool. The company is known for the many flavors it sells, like Mango, Cool Mint, Virginia Tobacco, Cool Cucumber, and Classic Menthol. While most e-cigarettes use a type of nicotine called "free-base," which passes quickly into the bloodstream when inhaled, the cartridges that Juul Labs sells contain a differentiated, concentrated juice cocktail of salts and organic acids found in tobacco leaves. This blend more closely resembles the experience of smoking a cigarette, according to Tyler Goldman, the former CEO of Juul Labs.

Juul Labs was founded in 2017 after it was spun off from Pax Labs. The company was founded by former product designers and developers, James Monsees and Adam Bowen. Juul Labs is moved its headquarters from San Francisco to Washington, D.C. Notable investors include include Tiger Global Management, mutual fund firm Fidelity Investments, and Tao Capital.

Number of employees

1001 - 5000

Headquarters

San Francisco CA, US