Sundial Growers

Total Funding 

$116.7М

Sundial’s mission is to proudly craft pioneering cannabis brands to Heal, Help and Play. We view these as three distinct consumer opportunities, defined as follows: Heal, cannabis products used as prescription medicine; Help, cannabis products that strive to promote overall health and wellness through CBD; and Play, cannabis products to enhance social, spiritual and recreational occasions. We intend to pursue these opportunities globally as regulations permit. As public perceptions and regulations around the world evolve, we believe cannabis is rapidly becoming a consumer good just like any other product in the Consumer Packaged Goods (CPG) industry. We are leveraging our management team’s extensive experience at global blue-chip companies to bring a differentiated, integrated CPG approach to the new cannabis industry that spans insights and analytics, supply chain, marketing and customer management. We believe this holistic and integrated approach gives us a competitive advantage over our peers in the cannabis industry. In Canada, we currently produce and market premium cannabis for the adult-use (Play) market.